Business & Finance
Money, investing, entrepreneurship and personal finance channels.
YOUTUBE SPONSORSHIPS
YouTube creator
advertising in Africa.
MOTIF helps brands plan and run sponsorship campaigns through African YouTube channels. We arrange paid advertising segments within creators’ videos, select channels based on their audiences, and manage campaigns from briefing through publication and reporting.
SPONSORED SEGMENTS ON YOUTUBE
CREATOR-LED ADVERTISING
Sponsored videos, managed by MOTIF.HOW SPONSOR SEGMENTS WORK
A sponsor segment inside the video.
Most campaigns run as a 45–90 second sponsor segment inside a creator’s YouTube video. The creator introduces the product in their own style, then the main video continues as normal.
- 01Brands get dedicated time inside creator content, not a separate platform ad slot.
- 02The placement sits naturally within the video and stays part of the published content.
- 03MOTIF handles creator selection, commercial terms and campaign delivery.
Opportunities to work with leading brands.
IN-VIDEO SPONSORSHIPSAUDIENCE SELECTIONCAMPAIGN MANAGEMENTAFRICAN CREATORS
HOW THE ADVERTISING WORKS
Native advertising
within YouTube videos.
A sponsored integration places your product inside a creator’s published video. A typical 45–90-second segment gives the creator time to introduce the product, explain its benefits and direct interested viewers to your business.
AUDIENCE-BASED CHANNEL SELECTION
YouTube channels
selected by audience.
We assess audience location, demographics, content categories and typical video performance. Recruitment begins in Kenya.
Technology & Innovation
Gadget reviews, software tutorials, product explainers and tech news.
Commentary & Culture
News analysis, interviews, podcasts and cultural commentary.
Lifestyle & Entertainment
Beauty, fashion, entertainment, food and everyday lifestyle videos.
Travel & Hospitality
Hotel reviews, destination guides, travel vlogs and local experiences.
Automotive & Mobility
Vehicle reviews, ownership advice and automotive enthusiast channels.
SPONSORED YOUTUBE VIDEOS
FOR BRANDS & AGENCIES
YouTube sponsorships
for brands and agencies.
We arrange sponsor mentions, product demonstrations and other creator-led integrations. Our service covers channel selection, commercial negotiations, briefs, publication schedules and reporting.
01YouTube channel selection
02Sponsorship rates and briefs
03Publishing and results reporting
FOR YOUTUBE CREATORS
Earn additional revenue
through brand sponsorships.
MOTIF is building a selective network of African YouTubers interested in paid sponsorships. We contact advertisers, discuss relevant campaigns and coordinate the commercial terms for opportunities we secure. There is no application or joining fee.
HOW CREATOR SPONSORSHIPS WORK NO JOINING FEES
CAMPAIGNS RELEVANT TO YOUR CHANNEL
CLEAR COMMERCIAL TERMS
CREATOR-LED INTEGRATIONS
Paid sponsorships for selected channels.
JOIN BY APPLICATIONHOW WE WORK
Campaign management
from brief to reporting.
Advertisers share a brief. We identify suitable channels, agree deliverables and fees, coordinate publication and report available campaign results.
01.
Campaign brief
We gather the product details, campaign budget, target market and objectives.
02.
Channel selection
We review creator audiences, typical views, content and availability.
03.
Production and delivery
We agree rates, talking points, approvals, disclosures and publishing dates.
04.
Campaign reporting
We confirm delivery and report video views, tracked clicks and other available results.
WHY IN-VIDEO SPONSORSHIPS
The advertisement becomes
part of the video.
Unlike separate pre-roll ads, sponsored integrations are included in the published video and may continue reaching viewers as the video is watched over time.
LEARN ABOUT BRAND CAMPAIGNSGOOD TO KNOW
FAQs
Is joining the creator network free?
Yes. There is no application or joining fee. Creators are reviewed individually, and being accepted does not guarantee sponsorship offers.
Do creators have to sign exclusively?
No exclusive arrangement is required for an initial application. Any project-specific representation or commercial terms would be discussed and agreed before proceeding.
Can brands request creators in a specific niche?
Absolutely. Tell us the audience you're trying to reach and the campaign you have in mind. We'll evaluate relevant creators and their availability.
Are you working outside Kenya?
We're starting by building relationships in Kenya with an Africa-wide outlook. Brands and creators from other African markets are welcome to express interest.
START A SPONSORSHIP CAMPAIGN
Advertise in African
YouTube videos.
Brands can request a campaign proposal. YouTube creators can apply to be considered for paid sponsorship opportunities.