Audience-based channel selection
We consider audience demographics, country, content and average views, not subscriber numbers alone.
FOR BRANDS & AGENCIES
Advertise within
YouTube videos.
MOTIF helps brands launch creator-led sponsorships on African YouTube channels. We select channels based on audience and typical video performance, negotiate rates, and manage briefs, approvals and publishing.
PLAN A CAMPAIGN
Illustrative editorial photograph.
MOTIF. CREATOR PARTNERSHIPS
Native advertising
within YouTube videos.
A sponsored integration places your product within the video itself. A 45–90-second segment can give a creator time to explain a product, demonstrate its use and direct viewers to your website.
Paid sponsor integrations
Choose an in-video product mention, demonstration or a longer creator-led feature, depending on your campaign brief.
Campaign delivery and reporting
We coordinate talking points, content approvals, publication dates and the metrics agreed for each campaign.
WHAT TO EXPECT
How a YouTube
sponsorship campaign runs.
01
Share your campaign brief
Tell us what you sell, who you want to reach, where and your available budget.
02
Choose suitable creators
Review relevant YouTube channels, proposed sponsorship formats, rates and timelines.
03
Approve the sponsorship
Agree the creator brief, deliverables, disclosures, approvals and reporting before publication.
START THE CONVERSATION
Request a YouTube
sponsorship campaign.
Share your target audience, budget and preferred timing. We’ll review suitable advertising formats and channels.