Audience relevance
Brands reach audiences interested in the products they sell.
THE NETWORK WE ARE BUILDING
A YouTube sponsorship
network starting in Kenya.
MOTIF is building a network of African YouTube channels available for paid in-video advertising. Brands can brief one team to source creators and manage the sponsorship process. We are starting in Kenya and plan to expand across Africa.
Selecting channels
for advertiser campaigns.
We review content quality, audience demographics, location, average video performance and suitability for a brand’s campaign.
Our initial advertising format is a paid sponsor mention or product segment included within a creator’s own YouTube video.
OUR APPROACHMOTIF. CREATOR PARTNERSHIPS
Our sponsorship
selection standards.
We evaluate audience relevance, creator credibility and the practical terms required to deliver a campaign.
Creator credibility
Creators retain their own voice when introducing sponsors.
Agreed commercial terms
Both sides agree rates, deliverables, timelines and reporting.
START THE CONVERSATION
Enquire about YouTube
sponsorship campaigns.
We are recruiting creators and accepting advertiser enquiries while developing our network.