Credibility before scale
We review channels for audience quality, content consistency and advertiser suitability.
OUR APPROACH
How we manage YouTube
sponsorship campaigns.
We plan in-video sponsorships from the advertiser’s brief through channel selection, fee negotiations, approvals, publication and reporting. The video creator presents the promotion within their own content.
A CONSIDERED PROCESS
From campaign brief
to published video.
01.
Advertiser brief
We confirm the product, target audience, market, campaign budget and objectives.
02.
Creator selection
We assess relevant channels and their average views, demographics, content and availability.
03.
Commercial agreement
We agree creator fees, segment format, talking points, disclosures, usage rights and publication dates.
04.
Delivery and reporting
We verify the agreed content has been published and report the available campaign metrics.
MOTIF. CREATOR PARTNERSHIPS
Campaign standards
and disclosure.
Each sponsorship should have written deliverables, transparent paid-promotion disclosure and a clear reporting plan.
Respect for the audience
Creators must identify paid promotions and maintain their own voice.
Clarity in writing
Rates, deliverables, approvals, payment terms and reporting are agreed in writing.
START THE CONVERSATION
Plan a YouTube
sponsorship campaign.
Send your target audience, product and budget. We can discuss suitable channels and sponsorship formats.